Amanda Rendle
Head of Business Marketing, HSBC Bank plc
Amanda is responsible for driving the brand and marketing strategy across the bank’s Commercial and Business sectors in the UK. She is specifically responsible for financial services marketing to companies with up to £750m turnover per annum.
Amanda began her career with Mercantile Credit before moving to the Agency side of the communications business where she worked with clients such as Whitbread, Gallaher, Van Den Burghs and Debenhams.
Setting up her own company in 1994 provided Amanda with valuable insight for her current role, in what it takes to run a successful small business.
Amanda is a regular spokesperson to the media regarding trends and issues for women-owned business growth across the UK.
Amanda leads HSBC's women's enterprise initiatives and plays an active role in the analysis and monitoring of key statistics, trends and issues in this arena.