Tricia Pedlar
Board member, East Midlands Development Agency
Tricia Pedlar founded and is Managing Director of Strategic Spur, a marketing consultancy, based in converted farm buildings, which works with a range of blue chip, SME and social enterprise clients with specialist practices in the rural, equine, creative and health & beauty sectors.
Before setting up her own business in 2004, she worked for Boots PLC for 10 years, where roles included UK Marketing Manager for Nurofen, Global Head of the Strepsils Brand and Head of Global Market Research for Boots Healthcare International.
Prior to this she spent seven years with Smith & Nephew Consumer Products where roles included Group National Account manager for Boots and several UK supermarkets and Nivea Brand Manager.
Tricia has a BSc (Hons) in Business, is a Fellow of the Chartered Institute of Marketing and a member of the Market Research Society.
From a local farming family, Tricia is passionate about the rural economy, the contribution women can make to enterprise, is a Leicester Tigers season ticket holder, watches cricket, eventing and organises pony club events with her 2 small children in her spare time.
Tricia joined the emda Board in 2007 and is champion for Transport, Housing and Planning and Sport.
She is a Council Member of the Leicestershire Learning & Skills Council.
Tricia does not currently hold any Ministerial Appointments.